Мы используем файлы cookie.
Продолжая использовать сайт, вы даете свое согласие на работу с этими файлами.
Heinz 57
Другие языки:

    Heinz 57

    Подписчиков: 0, рейтинг: 0
    H. J. Heinz Company marketing material c.1909

    Heinz 57 is a synecdoche of the historical advertising slogan "57 Varieties" by the H. J. Heinz Company located in Pittsburgh, Pennsylvania, United States. It was developed from the marketing campaign that told consumers about the numerous products available from the Heinz company.

    Usage

    Heinz convention in Montreal in 1940 prominently featuring "57"

    Henry J. Heinz introduced the marketing slogan "57 pickle Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in New York City (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number. However, Heinz also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages". Whatever the reasons, Heinz wanted the company to advertise the greatest number of choices of pickles. In fact by 1892, four years before the slogan was created, the Heinz company was already selling more than 60 products.

    The first product to be promoted under the new "57 varieties" slogan was prepared horseradish. By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market a steak sauce.

    1934 Cookbook products

    1. Heinz Oven-Baked Beans – Pork and Tomato Sauce
    2. Heinz Oven-Baked Beans – Pork no Tomato Sauce
    3. Heinz Oven-Baked Beans – Tomato Sauce no Pork
    4. Heinz Oven-Baked Red Kidney Beans
    5. Heinz Cream of Asparagus Soup
    6. Heinz Cream of Celery Soup
    7. Heinz Cream of Mushroom
    8. Heinz Cream of Green Pea Soup
    9. Heinz Cream of Oyster
    10. Heinz Cream of Tomato Soup
    11. Heinz Bean Soup
    12. Heinz Beef Broth
    13. Heinz Clam Chowder
    14. Heinz Gumbo Creole
    15. Heinz Mock Turtle Soup
    16. Heinz Scotch Broth
    17. Heinz Noodle Soup
    18. Heinz Pepper Pot Soup
    19. Heinz Vegetable Soup
    20. Heinz Consommé
    21. Heinz Onion Soup
    22. Heinz Mince Meat
    23. Heinz Puddings—Date, Fig, and Plum
    24. Heinz Peanut Butter
    25. Heinz Cooked Spaghetti
    26. Heinz Cooked Macaroni
    27. Heinz Pure Jellies
    28. Heinz Apple Butter
    29. Heinz Gherkins—Sweet or Sour
    30. Heinz Mixed Pickles—Sweet or Sour
    31. Heinz Chow Chow Pickle
    32. Heinz Sweet Mustard Pickle
    33. Heinz Dill Pickles
    34. Heinz Fresh Cucumber Pickle
    35. Heinz Strained Foods
    36. Heinz India Relish
    37. Heinz Sandwich Spread
    38. Heinz Pickled Onions—Sweet and Sour
    39. Heinz Spanish Queen Olives
    40. Heinz Stuffed Spanish Olives
    41. Heinz Ripe Olives
    42. Heinz Pure Spanish Olive Oil
    43. Heinz Tomato Ketchup
    44. Heinz Chili Sauce
    45. Heinz Beefsteak Sauce*
    46. Heinz Pepper Sauce—Red or Green
    47. Heinz Worcestershire Sauce
    48. Heinz Prepared Mustard—Brown or Yellow
    49. Heinz Evaporated Horseradish
    50. Heinz Mayonnaise
    51. Heinz Pure Malt Vinegar
    52. Heinz Pure Cider Vinegar
    53. Heinz Distilled White Vinegar
    54. Heinz Tarragon Vinegar
    55. Heinz Rice Flakes
    56. Heinz Breakfast Wheat
    57. Heinz Tomato Juice

    *- Known today as Heinz 57 Sauce.

    Bottle design

    The relatively high viscosity and thixotropic nature of ketchup can make pouring it from a glass bottle somewhat difficult and unpredictable, and several urban legends surrounding this phenomenon have arisen. According to one popular folk remedy, repeatedly hitting the "57" mark on a glass Heinz ketchup bottle makes the ketchup pour out more quickly and easily. The New York Times suggests this is a matter of intentional design, with Heinz having placed the "57" mark on that particular spot of the bottle as a target for consumers to hit. According to the Heinz website, only 11% of people know this trick.

    In popular culture

    In bingo in the United Kingdom, a commonly used call for "57" is "Heinz variety".

    In draw poker, "Heinz 57" is a variant where 5s and 7s are wild cards.

    In UK betting terminology, a 'Heinz' refers to a full-cover bet of doubles and upwards, consisting of six selections. It is known as a Heinz because there are 57 multiples (15 doubles, 20 trebles, 15 fourfolds, 6 fivefolds and 1 sixfold) within the bet.

    The Heinz 57 is also a nickname for British Rail Class 57 locomotives.

    When Pittsburgh-based Heinz purchased the naming rights of Heinz Field in 2001, they signed a deal to pay the Pittsburgh Steelers $57 million until 2021.

    Heinz 57 figures in the plot of the novel The Manchurian Candidate when antagonist Mrs. Iselin lights upon a bottle of the product and adopts the number as an easy one for husband Senator John Iselin to remember as the number of Communists he charges with being employed by the State Department. The 1962 film adaptation retains this, with a bottle of Heinz 57 sauce appearing on-screen moments before John Iselin cites the number in a speech.

    Former NHL player Steve Heinze requested to wear #57 when he was drafted by the Boston Bruins. However, the Bruins general manager Harry Sinden denied his request, stating that only Ray Bourque (#77) could wear an unorthodox number. Instead, Heinze wore #23 in Boston. He was granted #57 when he joined the Columbus Blue Jackets and he wore it for the remainder of his NHL career.

    External links


    Новое сообщение