Hemp Levi's jeans urban legend

An urban legend states that the first pair of Levi's jeans was made of hemp canvas. In fact, the fabric was cotton, made by the Amoskeag Cotton and Woolen Manufacturing Company.

The misinformation may have been spread by Jack Herer.

In March, 2019, Levi's did actually begin allowing the manufacturing of hemp jeans with its brand.

Sources

• Browne, G.W. (1915). The Amoskeag Manufacturing Co. of Manchester, New Hampshire: A History. Printed [by] Amoskeag Manufacturing Company.
• Deitch, R. (2003). Hemp: American History Revisited: The Plant with a Divided History. Algora Pub. p. 222. ISBN 978-0-87586-226-2. Retrieved 2019-04-19.