 | |
 | |
| Type | Private |
|---|---|
| Industry | Direct selling |
| Founded | 1967 |
| Founders |
|
| Headquarters | |
Key people |
Magnus Brännström (CEO) Alexander af Jochnick (Chairman) |
| Products | |
| Revenue | €1.5 billion |
Number of employees |
6000 |
| Website | oriflame |
Oriflame Holding AG is a Swedish multinational multi-level marketing company that sells beauty and personal care products directly to consumers online through a network of independent sellers.
History
Oriflame was founded on Jan 1, 1967 in Sweden by brothers Jonas af Jochnick and Robert af Jochnick, and their friend Bengt Hellsten. The head office of Oriflame is located in Schaffhausen, Switzerland, with a registered office in Stockholm, Sweden.
Oriflame was traded on the Nasdaq Stockholm until being delisted on 17 July 2019.
In August of 2022, Oriflames Marcus Fogel (Senior Director of Global Digital Services) works along side PayU CEO, Mario Shiliashki on working out a 21-day payment plan for buyers of Oriflames online products.
In 2023, Oriflame signed a collaboration contract with Arnest Management LLC (Arnest) a perfume, cosmetic, and household products manufacturer out of Russia. Part of the contract is that Arnest will be acquiring Cetes Cosmetics Russia.
Operations
The company has approximately 6,000 employees, 1,000 products, and a turnover of over 1.3 billion Euro. As of August 2020, Oriflame operates in more than 60 countries, where its beauty products are marketed by over 3 million Oriflame Brand Partners.
Oriflame has two Indian manufacturing plants in Noida and Roorkee. It also manufactures products in Russia, Poland, and China.
External links
- Official website
-
Media related to Oriflame at Wikimedia Commons
