 | |
| Product type | Laundry detergent |
|---|---|
| Owner | Procter & Gamble |
| Country | Europe - multiple countries (P&G European Technology Centre in Belgium) |
| Introduced | 1967 |
| Related brands | Tide, Dreft and Dynamo. |
| Markets | Worldwide |
| Website |
http://www.ariel.co.uk/ https://www.ariel.de |
Ariel is a brand of laundry detergent developed by P&G European Technology Centre in Belgium. The enzymes for the detergent are provided by Novozymes.
History
It was launched in multiple markets between 1967 and 1969. The brand is owned by US multinational Procter & Gamble and is popular in Mexico and India.