Flanker (perfume)
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In perfumery, a flanker refers to newly created perfume that shares some attributes of an already existing perfume. These attributes may be the name, packaging or notes of the existing fragrance.
Examples
- Dior's 1985 fragrance Poison was followed by Tendre Poison (1994), Hypnotic Poison (1998), Pure Poison (2004), Midnight Poison (2007) and Poison Girl (2016).
- Issey Miyake's 1992 fragrance "L'eau d'Issey" was followed by "L'Eau d'Issey Florale" in 2011.
- The Jimmy Choo fragrance "Jimmy Choo" released in 2011 was supplemented by a flanker perfume "Exotic" released in 2013.
- Paco Rabanne's highly successful 2008 perfume for men "1 Million" was followed by a perfume for women "Lady Million" in 2010. Its packaging was very similar to the original fragrance.