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Godrej Consumer Products
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    Godrej Consumer Products

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    Godrej Consumer Products Limited
    Type Public
    NSEGODREJCP
    BSE532424
    Industry Consumer goods
    Founded 2001
    Headquarters Mumbai, Maharashtra, India
    Area served
    India
    Key people
    Adi Godrej, Chairperson Emiratus;
    Nisba Godrej, Chairperson & MD;
    Sudhir Sitapati, CEO and MD;
    Products Cleaning agents, personal care, skin care;
    Revenue Increase12,366 crore (US$1.5 billion) (2022)
    Increase2,164 crore (US$270 million) (2022)
    Increase1,783 crore (US$220 million) (2022)
    Total assets Increase16,134 crore (US$2.0 billion) (2022)
    Total equity Increase11,555 crore (US$1.4 billion) (2022)
    Number of employees
    2,768 (2020)
    Parent Godrej Group
    Subsidiaries
    • Essence Consumer Care Products Pvt. Ltd.
    • Naturesse Consumer Care Products Pvt. Ltd.
    • Godrej Hygiene Products Ltd.
    • Godrej Netherlands B.V.
    Website godrejcp.com

    Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company based in Mumbai, India. GCPL's products include soap, hair colourants, toiletries and liquid detergents. Its brands include 'Cinthol', 'Godrej Fair Glow', 'Godrej No.1' and 'Godrej Shikakai' in soaps, 'Godrej Powder Hair Dye', 'Renew', 'ColourSoft' in hair colourants and 'Ezee' liquid detergent. GCPL operates several manufacturing facilities in India spread over seven locations and grouped into four operating clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and Sikkim.

    History

    The consumer products business was part of the erstwhile Godrej Soaps Limited (GSL) and was demerged into Godrej Consumer Products Limited in April 2001, pursuant to a scheme of demerger approved by the Honorable High Court of Judicature, Mumbai, dated 14 March 2001.

    Acquisitions

    GCPL has bought out foreign companies such as Keyline Brands Limited (United Kingdom) in 2005, Rapidol (Pty) Limited in 2006, and Godrej Global Mid East FZE in 2007 and Argencos in Argentina, and later acquired Cosmética Nacional, a Chilean company.

    In 2015, Godrej announced it had fully acquired a 100% equity stake in South African hair extensions firm Frika Hair.

    Business categories

    GCPL operates in the domestic and international markets in the 'personal and household care' segment. Some of the categories are soaps, hair colourants, professional hair care products, toiletries and liquid detergents. In 2012, it made an entry into fast-growing air freshener category by launching a new fragrance product "aer" in the market.

    Competition

    Manufacturing facilities

    GCPL operates several manufacturing facilities in India spread over seven locations and grouped into four operating clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and Sikkim. Further, its manufacturing facilities located abroad in South Africa produce a range of personal care products and hair colour products.

    Sales and distribution network

    GCPL has a widespread distribution network across India. It makes sales in both urban and rural markets, enabling it to benefit from the opportunities in both segments. It has a sales team of over 250 staff spread across the country. It has a network of 33 C&F agents and as on 29 February 2008. It had 1,247 distributors, 142 super stockists and 3,175 sub stockists to support the sales team in India. Its distributors and sub stockists cover around 650,000 retailers in India.

    GCPL has linked its major distributors in India through a system called 'Sampark', a collaborative planning, forecasting and replenishment system with its ERP system leading to reduced inventory levels.

    Research and development

    GCPL's R&D departments focus on developing new products, standardising new analytical methods and finding cheaper and more abundant alternatives to key raw materials. Through this research and development centre, GCPL continuously interact with consumers to obtain feedback on its products and information obtained is leveraged to complement new product development activities. The Godrej Research & Development Centre is recognised by the Department of Science and Technology, New Delhi.

    Size of the company

    As of 2014, GCPL employs 21,000 employees.

    External links


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