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LUNA Bar

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LUNA Bar

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LUNA

Product type	Energy bars
Owner	Clif Bar & Company
Country	United States
Introduced	1999 (1999)
Website	www.clifbar.com/luna

LUNA Bars is a brand of nutrition bars created by Clif Bar & Company in 1999. The original product was the first energy bar aimed at women. The brand has expanded to cover nutritional drinks,protein bars and LUNAFEST, a women's film festival.

History

LUNA claims to be created in 1999 by Clif Bar & Company’s female employees. The bars were formulated to be under 200 calories, to be more appealing to a potential female target audience.

Community outreach

LUNA claims to donate 1% of all product sales to charities that support environmental, social and cultural needs, mainly to their primary charity, The Breast Cancer Fund.

LUNAFEST

In 2000, LUNA established LUNAFEST, a philanthropic traveling film festival with films written and directed by women. Individuals and organizations can register to host a LUNAFEST in their city, with LUNA providing the films and the materials. Through this fundraising model, the hosting organization can raise funds for The Breast Cancer Fund and the cause or organization of their choice (with 15% of LUNAFEST proceeds supporting the Breast Cancer Fund and the remaining 85% of funds supporting the nonprofit organization chosen by the host). Since 2000, LUNAFEST has raised over $456,000 for the Breast Cancer Fund and $785,000 for other women’s organizations.

Team LUNA Chix

In 2001, Clif Bar co-owners and co-CEOs Gary Erickson and Kit Crawford launched the LUNA Pro Team, a women’s professional mountain biking team. In 2002, they expanded the program to include Team LUNA Chix, a network of women's teams across the country that focus on learning new sports, staying active, and raising money for the Breast Cancer Fund. Although initially focused on mountain biking, the LUNA Pro Team and Team LUNA Chix now also include running, triathlon and cycling teams. There are over 26 LUNA Chix teams in over 21 cities, with a total 260 members. They were featured in Fitness Magazine as one of fifteen organizations promoting the fight against Breast Cancer.

Reception

Various LUNA products has been profiled in Self, The New York Times, Glamour, Fitness, Us Weekly, and received endorsements from Carrie Underwood and Cameron Diaz. It was voted the favorite energy bar by FitSugar readers.