The pink and blue ribbon is a symbol for promoting:
- Baby loss awareness, including loss during and after pregnancy, stillbirth, miscarriage, termination for medical reasons, neonatal death and SIDS. Baby Loss Awareness week is from 9 to 15 October.
- Pregnancy and Infant Loss Remembrance Day is October 15 in Canada, United States, Australia, and UK.
- Pyloric stenosis awareness.
- Male breast cancer awareness.
- Pre-natal loss including miscarriage, ectopic pregnancy, stillbirth and prematurity.
- Infantile diseases and illnesses.
Also symbolic for fathers who lost a child to abortion.
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