Sustagen
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| Manufacturer | Nestle (Food Science division) |
|---|---|
| Country of origin | Australia/New Zealand |
Sustagen is a nutritional supplement beverage brand, available in both ready-to-drink and powdered form, manufactured by the food science division of Nestle, and includes products for those with special dietary requirements for example, gluten-free, low lactose, high fibre, high protein or with added probiotics. The Nestle food science division also manufactures the Optifast Nutritional line, which includes weight-loss shakes.
Mascots
Susy and Geno were mascots in Sustagen as a child form in mid-late 1980s until late 1990s. Later, they were revived twice, in 2008 (soft revived) and as an adult form in 2013.
Varieties
The product comes in five varieties:
- Sustagen Ready To Drink: pre-mixed with milk and sold in a Tetra Pak in four flavours: Dutch Chocolate, Mega Choc, French Vanilla and Mocha Choc.
- Sustagen Ready To Mix: in powdered form for mixing with milk or water. Sold in a can in three flavours: Dutch Chocolate, French Vanilla and Mocha Choc.
- Sustagen Sport: special sport formulation, sold in powdered form for mixing with milk or water. Sold in a can in two flavours: Chocolate and Vanilla. Extremely high in protein.
- Sustagen Hospital Formula: special hospital formulation, sold in powdered form for mixing with milk or water. Sold in three different varieties: Chocolate, Vanilla and an unflavoured neutral.
- Sustagen Plus Fibre: special hospital formulation with added dietary fibre, sold in powdered form for mixing with milk or water. Sold in a can in two flavours: Chocolate and Vanilla.
- Sustagen received a publicity boost when, on the advice of a nutritionist, it was one of the items sent through a pipe to trapped miners Brant Webb and Todd Russell in the 2006 Beaconsfield mine collapse. Russell, however, later joked to Eddie McGuire: "That Sustagen, I wouldn't feed it to my dog." Referring to the fact that they received the hospital grade version of the product, which is more nutritious.
- Sustagen, in 2006 initialised a sponsorship deal with the Austereo radio network, (the forerunner of what is now Southern Cross Austereo) in Australia that promoted the brand on podcasts of the network's radio programmes.