Tava (soft drink)
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| Type | Diet Soda |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | United States |
| Introduced | 2008 |
Tava was a carbonated beverage fortified with vitamins and minerals, released by PepsiCo in the first half of 2008. It was marketed exclusively on the web.
Intended for health-conscious consumers, the beverage's nutrients included vitamins B3, B6 and E, and chromium. Tava contained no calories and no caffeine, and instead of being called a "soft drink" was promoted as a "sparkling beverage." The beverage debuted with three flavors: Tahitian Tamure (Tropical Berry Blend), Mediterranean Fiesta (Black Cherry Citrus), and Brazilian Samba (Passion Fruit Lime). Production ceased in early 2009 because it wasn't popular enough.
External links
- Former official Tava website (link redirects to flash-based pepsi.com)