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William J. McGuire
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    William J. McGuire

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    William J. McGuire
    Born (1925-02-17)February 17, 1925
    Died December 21, 2007(2007-12-21) (aged 82)
    Nationality American
    Education Fordham College
    Université catholique de Louvain
    Yale University
    Known for Persuasion
    Social cognition
    Awards Fulbright Fellow (1950–51)
    Fellow of eight divisions of the American Psychological Association
    APA Award for Distinguished Scientific Contributions to Psychology (1988)
    Distinguished Scientist Award from the American Psychological Society (1992)
    Scientific career
    Fields Social psychology
    Institutions Columbia University
    University of California, San Diego
    University of Illinois
    Yale University
    Thesis A multi-process model for paired associates learning (1954)
    Notable students John Jost
    David O. Sears
    Influences Carl Hovland

    William James McGuire (February 17, 1925 in New York City, New York – December 21, 2007 in New Haven, Connecticut) was an American social psychologist known for his work on the psychology of persuasion and for developing Inoculation theory. He was a faculty member at Yale University from 1970 until he retired in 1999, and chaired the psychology department there from 1971 to 1973. He was the editor-in-chief of the Journal of Personality and Social Psychology from 1967 to 1970.

    Legacy

    An obituary of McGuire in American Psychologist stated that McGuire was "...for several decades the field’s premier researcher of the psychology of persuasion".

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